Beijing Olympics - Most Watched Ever
The Beijing Olympics are the most-watched U.S. television event of all time. In the numbers available through 16 days of coverage, 211 million viewers tuned in to the Olympics on NBC Universal's broadcast and cable outlets, according to NBC, which quoted Nielsen Media.
That's 2 million more than the 1996 Atlanta Games, the previous all-time record-holder. This is largely due to the fact that NBC broadcast a record 3,600 hours across a variety of broadcast platforms. In addition though, the final day of the Games drew nearly all of China's 1.3 billion people to their televisions. That's a "thought stopping" statistic. In other words, it boggles the mind.
Kudos to our friends and Sky Blue supporters at NBC, Kevin Monaghan (Senior VP, Business Development, NBC Universal Sports & Olympics), Wendy Bass, (VP of Business Affairs), and Michael Cohen, (Executive Producer for MLS broacasts), who orchestrated the men's and women's Olympic soccer broadcasts, which we all enjoyed.
Each of these people--all personally involved and dedicated to soccer--is responsible for important and wonderful contributions not only to the Olympics, but to Sky Blue, and to WPS.
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